Continuing at the Laugh Factory in a new media role, I took on the company's social media accounts, amassing an online fan base across Facebook, Twitter, YouTube, LinkedIn, Tumblr, Instagram, Vine, Snapchat, WeChat, & Google+ to spread brand awareness globally. I enjoyed daily engaging with the social audience as much as I did the spreadsheet based monitoring of traffic, growth, reputation, & ROI. Other tasks in my charge were implementing new digital policies & technologies, creating Google & Facebook ad campaigns & managing allotted budget, & identifying new audiences & creating strategies to reach them. I was also part of the launch & promotion of the Laugh Factory's paid YouTube channel & PlayStation 3 VOD app.
A rapid pace of original content (including graphic, video, & podcast) entertained fans & helped with marketing & promoting live club events in Hollywood, Long Beach, Chicago, Las Vegas, Scottsdale, & Reno. My promotions for the Hollywood location alone helped pack audiences for a minimum of 17 live events per week! In addition to those constant promotions, I daily updated the laughfactory.com calendar of events using Agile Ticketing software for all club locations.
I was also able to sharpen my leadership skills by hiring, managing, & training an army of employees & interns in internet marketing & social media strategy.
My team's outreach to the Los Angeles community resulted in lasting partnerships with religious groups, film festivals, museums, radio stations, insurance companies, non-profits, hotels, property managers, and university based fraternal & sororal organizations.
My duty of coordinating the weekly, rambunctious open mic performer sign ups granted me the ability to command a rowdy, smelly crowd of goof-offs.
Growth since 2010: Facebook fans increased 5,000 to 65,000, Twitter followers increased 2,000 to 50,000, & YouTube subscribers increased 1,500 to 353,000.