2010 - Present
Increasing online fan base by spreading brand awareness across Facebook, Twitter, YouTube, LinkedIn, Tumblr, Instagram, Vine, & Google+.
Engaging & responding to online audience.
Monitoring online traffic/growth & company reputation around the internet (via Google Alerts, Yelp, HootSuite, Alexa, etc).
Tracking online trends to create relevant content & leverage visibility.
Marketing & promoting club events in Hollywood, Long Beach, & Las Vegas.
Moderating YouTube community conversation.
Optimizing laughfactory.com & YouTube videos for search engine visibility.
Leading & training new employees & interns in internet marketing & social media strategy.
Forging new brand partnerships online & in the Los Angeles area.
Implementing new social media management tools & protocol.
Creating Google & Facebook advertising campaigns & managing allotted budget.
Identifying new target audiences & creating strategies to reach them.
Tracking ROI of digital strategies & altering initiatives based on online audience's feedback.
Built custom video player for laughfactory.com using Flowplayer.
Daily updated & generated laughfactory.com calendar events & edited appearance using Agile Ticketing software for all club locations.
Managed & updated content on laughfactory.com & hosting sites.
Created & edited HTML based webpages for company website.
Promoted launch of laughfactory.com redesign.
Coordinating weekly open mic performer sign ups.
Grew Facebook fans from 5,000 to 42,000, Twitter followers from 2,000 to 31,000, and YouTube subscribers from 1,500 to 240,000.